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Social Media Ad Copy Questionnaire
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Social Media Ad Copy Questionnaire
Core Prospect Questions
Who is your potential customer specifically looking for?
What keeps them up at night?
What specific solution are they seeking?
What would make them believe your solution works?
Next
Emotional Buying Decisions
What emotions drive their purchase decisions?
What previous solutions have they tried?
Why haven't those solutions worked?
What would their life look like after solving this problem?
Next
Credibility Factors
What proof do they need to trust you?
What credentials matter most to them?
What type of testimonials would resonate?
What guarantees would make them feel secure?
Next
Specific Copy Elements
What is the single biggest benefit they want?
What key features must be highlighted?
What call-to-action would motivate them?
What risk reversal would they need?
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