Score any donation page, appeal, or campaign in 10 minutes with the same 7-factor framework we use to help nonprofits raise more.
Join nonprofit teams already using the scorecard to raise more.
Most nonprofits do not have a donation problem. They have a messaging problem. The page is live, the campaign is running, and donors quietly click away because the copy never made them feel the stakes.
The hardest part is you cannot see it from the inside. You are too close to your own mission to know which words are helping and which are costing you gifts.
Score your page against each factor. The ones you are missing are exactly where your donations are leaking.
Small wording shifts change everything. Here is what the scorecard helps you catch.
A single change to how an appeal framed its impact turned a flat campaign into a record-breaking one. The scorecard shows you where those changes hide.
raised after rewriting the appeal around donor impact.
The page looked fine. Then we ran it through the scorecard and found it was missing emotional stakes, a specific ask, and real proof. Fix those three and the numbers followed.
That is the whole point: you do not need more traffic. You need messaging that converts the donors already showing up.
If you are responsible for raising money with words, this is for you.
Download the scorecard first. Inside, you will find an invitation for a free messaging audit where we run your most important page through all 7 factors and send you the top fixes.
No pitch, no pressure — just a clear look at what is costing you donations.
Yes. Enter your email and we will send the full 7-factor Nonprofit Messaging Scorecard straight to your inbox at no cost.
Most teams score a page in under 10 minutes. Each factor has a simple checklist so you know exactly what to look for.
No. The scorecard is built for development and communications staff. If you can answer yes or no to plain-English questions, you can use it.
You will see exactly which factors are costing you donations. From there you can fix them yourself or grab a free messaging audit from our team.
Stop guessing why donors click away. Grab the free scorecard and score your first page today.
Send Me the Free Scorecard