Landing Page Copy Questionnaire

Core Prospect Questions Who is your potential customer specifically looking for?

Describe demographics, psychographics, and specific characteristics

What keeps them up at night?

Describe their main worries, frustrations, and challenges

What specific solution are they seeking?

What outcome or result are they actively looking for?

What would make them believe your solution works?

What proof elements would convince them to trust you?

Emotional Buying Decisions What emotions drive their purchase decisions?

List the key emotions that motivate them to take action

What previous solutions have they tried?

What competitors or alternatives have they already experienced?

Why haven't those solutions worked?

What specific problems did they encounter with other solutions?

What would their life look like after solving this problem?

Paint a picture of their ideal future state

Credibility Factors What proof do they need to trust you?

What evidence would convince them you're legitimate?

What credentials matter most to them?

What qualifications or certifications would impress them?

What type of testimonials would resonate?

What kind of customer stories would they relate to?

What guarantees would make them feel secure?

What risk reversal would eliminate their purchase anxiety?

Practical Considerations What is their typical budget for this solution?

What price range are they comfortable with?

How quickly do they need results?

What's their expected timeline for seeing results?

What objections might stop them from buying?

What concerns or hesitations might they have?

What delivery method works best for them?

How do they prefer to receive and consume your solution?

Specific Copy Elements What is the single biggest benefit they want?

Focus on the most compelling, measurable outcome

What key features must be highlighted?

List the most important product/service features

What call-to-action would motivate them?

What action phrase would compel them to take the next step?

What risk reversal would they need?

What guarantee would remove their fear of buying?

My Ad Copy Wizard