Create curiosity and personal connection through storytelling

Share a vulnerable moment that shows you understand their struggles

Show empathy and understanding for what they're going through

Encourage replies to build a two-way relationship

Promise valuable insights they can't get elsewhere

Provide genuine value that positions you as an expert

Give them something they can do right now to see results

Smoothly introduce your product as the natural solution

Address their pain points directly but with empathy

Open their eyes to problems they might not fully recognize

Help them understand what's at stake if they don't take action

Offer hope and a path forward to your solution

Build excitement around your solution reveal

Present your solution as the answer they've been looking for

Focus on outcomes and transformations, not just features

Build credibility with real customer results

Showcase authentic customer results and experiences

Share detailed, specific customer success stories

Preemptively handle their concerns and hesitations

Add urgency and additional value to motivate action

Create urgency while maintaining your relationship

Remind them of everything they'll receive and achieve

Remove all risk from their purchase decision

Make it crystal clear what they need to do next